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Mobile Shop www.gomarketcity.com [Gold Award]
This nicely designed site is easy to navigate and search, and provides handy, succinct information about its excellent range of phones.

Mobile Shop offers many good deals, including free gifts with some models and tariffs, and the range of available tariffs is well presented for any phone you choose.

The site shows availability for each mobile, and the ordering process is simple and straightforward.

The main order form is divided into 13 sections, which may seem like overkill, but it does offer a range of extra services - such as transferring existing mobile numbers and applying for international roaming.

The Customer Service link gives easy access to all the information you'll need about the site, its terms and conditions, and such things as warranties and returns policies.

In terms of plain English and uncomplicated presentation, Mobile Shop was a clear winner.

The site also has a big accessories area, and while its main business is in mobile phones, it also has growing ranges of cameras, audio players and PDAs - all technologies for the mobile enthusiast.

Click on the Mocom link and you'll be sent to the Mobile Communications Centre. This requires a two-minute registration, but it leads to a range of features you can use to enhance your mobile phone use, from ringtones and logos to Lotto Alerts and Football Flashes.

The site romped home to take our Gold Award.

Range of phones/tariffs:

Quality of information:

Ease of use:

OVERALL: (5 out of 5)